About
The quick version.
Coach Foundation
I co-founded Coach Foundation about a decade ago. The idea was simple: coaches have real expertise, but most don't know how to build a business around it. We built the systems and platforms to help them do that.
Ten years in, it's still the thing I spend most of my time on. I lead our SEO and growth efforts, and I'm especially interested in how AI is changing the way we think about content, marketing, and scaling online businesses.
“A decade is long enough to know what works. It's also long enough to know when the game is changing.”
Dubai
I moved to Dubai a couple of years ago. New city, new network, new constraints. It felt like the right kind of uncomfortable.
On the Side
I kiteboard, highline, snowboard, surf, and spin fire. I like activities where you can't overthink it — you're either committed or you're not.
Background
I studied at BITS Pilani — one of India's top engineering schools. The rigor and the bias toward building over theorizing stuck with me.
Timeline
Graduated from BITS Pilani
Co-founded Coach Foundation
Published book on Amazon
Started kitesurfing and highlining
Moved to Dubai
A decade of Coach Foundation
Featured in Khaleej Times & Fundamatics